Compelling content delivers sales leads
Like many specialist businesses, Wheelabrator’s stories of innovation and imagination are complex and technical. Through a structured content programme, we captured and shared those stories with an international audience – engaging customers and delivering sales leads.
‘Caring tech’ brand launch
A creative content marketing campaign that drove website traffic, raised profile and increased customer sign-ups for assistage, a new brand in the competitive ‘caring tech’ space.
Pan-European media tech event
This flagship media event in Berlin attracted journalists from 27 countries and provided a high-profile showcase for Brother’s future-focused technology.
National profile through thought leadership
This was an intelligent campaign that created stand-out in the crowded NHS news agenda. Through original research, we enabled EMIS Group to take ownership of a topical issue and contribute new thinking to the debate.
International sector profile
Building profile in a growth sector is a common objective for many businesses. From a standing start, this campaign used carefully developed commentary, case studies and event support to make Synectics a ‘go to’ authority within the marine industry media.
Financial public education campaign
By translating complex financial information into a clear and compelling media story, we connected with 2m consumers and drove footfall to 30 UK events. We have since supported the Office of Fair Trading (OFT) on consumer and retailer-facing education campaigns around the Sale of Goods Act.
Creative content for a product launch
Imaginative content creation was at the heart of this campaign. Working with a leading psychologist, we developed a suite of multimedia content to help Brother sales offices across Europe promote a new business colour printer range.
National consumer website re-launch
This high-impact campaign kick-started the re-launch of a leading health information website – delivering 15.4m opportunities to see/hear campaign messages through a multi-channel news-led strategy.
National profile for a challenger brand
Resource Development International (RDI) wanted a programme of PR activity to: challenge perceptions of online learning amongst students and academia; build national profile; and strengthen its reputation as a quality provider of UK university qualifications by distance learning. This education campaign received full marks with impressive coverage from a standing start.
Public safety campaign
Swimming in reservoirs can kill – this was the serious public safety message behind this imaginative but hard-working campaign. In just two months, we gained the support of 50 frontline organisations for United Utilities’ campaign – through them, reaching young people across the North West.
Public education through engaging content
How do you get people to pay attention to an issue like preventing frozen or burst pipes? This campaign used clever content, hyper-local engagement and media relations to help United Utilities encourage homeowners to fight the freeze.
Raising awareness among GPs
This innovative campaign used digital and social media to communicate directly with a hard-to-reach audience – family doctors. Brand awareness of Pharmacy2U rose 10% in a year.