Measurement & Evaluation

How do we know that what we are doing is working? And how does it inform what we do next?


Not afraid to be measured

Right from the beginning, Intelligent Conversation has been committed to delivering work that makes a measurable impact.

We follow the best practice AMEC integrated evaluation framework and set clear targets for our work – reporting back via on-a-page dashboard reports that are often read at board level.

New: measurement bootcamps

In 2019, we decided to go a step further and we now offer measurement bootcamps run by independent consultant Steph Bridgeman and agency founder Libby Howard.

These practical, half-day training workshops are designed to take the fear out of PR reporting and to help in-house teams or individuals to crack their own measurement challenge.

The bootcamps run on a regular basis in Manchester and London and are limited to just seven people per session to ensure a personal approach.

Get in touch about bespoke sessions and check our events page for upcoming bootcamps.

We can also provide tailored measurement workshops for teams. To find out more, please email


High Resolution Console In Master Control Room - Measure Buttons

“The measurement workshop opened my eyes to fresh, more meaningful ways of demonstrating the value I and my team bring to the business.”
Vicky Daly, marketing & communications manager, The Growth Company

“It was great to consider strategically how we measure success and do it in such a way that it could be presented on a high level dashboard.”
Ginette Unsworth, Head of Communications University of Central Lancashire