Measurement & Evaluation

How do we know that what we are doing is working? And how does it inform what we do next?

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Not afraid to be measured

Right from the beginning, Intelligent Conversation has been committed to delivering work that makes a measurable impact.

We follow the best practice AMEC integrated evaluation framework and set clear targets for our work – reporting back via on-a-page dashboard reports that are often read at board level.

New: measurement bootcamps

In 2019, we decided to go a step further and we now offer measurement bootcamps run by independent consultant Steph Bridgeman and agency founder Libby Howard.

These practical, half-day training workshops are designed to take the fear out of PR reporting and to help in-house teams or individuals to crack their own measurement challenge.

The bootcamps run on a regular basis in Manchester and London and are limited to just seven people per session to ensure a personal approach.

Visit our events page to book your place on our 2020 bootcamps.

We can also provide tailored measurement workshops for teams. To find out more, please email measurement@weareic.com.

 

High Resolution Console In Master Control Room - Measure Buttons

“The measurement workshop opened my eyes to fresh, more meaningful ways of demonstrating the value I and my team bring to the business.”
Vicky Daly, marketing & communications manager, The Growth Company

“It was great to consider strategically how we measure success and do it in such a way that it could be presented on a high level dashboard.”
Ginette Unsworth, Head of Communications University of Central Lancashire