Measurement & Evaluation

How do we know that what we are doing is working? And how does it inform what we do next?


Not afraid to be measured

Right from the beginning, Intelligent Conversation has been committed to delivering work that makes a measurable impact.

We follow the best practice AMEC integrated evaluation framework and set clear targets for our work – reporting back via on-a-page dashboard reports that are often read at board level.

New for 2019 – measurement bootcamps

In 2019, we decided to go a step further and we now offer measurement bootcamps run by independent consultant Steph Bridgeman and agency founder Libby Howard.

These practical, half-day training workshops are designed to take the fear out of PR reporting and to help in-house teams or individuals to crack their own measurement challenge.

The bootcamps run on a regular basis in Manchester and London and are limited to just seven people per session to ensure a personal approach.

Get ready for measurement month in November and visit our events page to book your place.

Download our free white paper on making sense of PR measurement – full of practical advice and real-life examples.

We can also provide tailored measurement workshops for teams. To find out more, please email


High Resolution Console In Master Control Room - Measure Buttons