Measurement & Evaluation

How do we know that what we are doing is working? And how does it inform what we do next?

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Not afraid to be measured

Right from the beginning, Intelligent Conversation has been committed to delivering work that makes a measurable impact.

We follow the best practice AMEC integrated evaluation framework and set clear targets for our work – reporting back via on-a-page dashboard reports that are often read at board level.

New for 2019 – measurement bootcamps

In 2019, we decided to go a step further and we now offer measurement bootcamps run by independent consultant Steph Bridgeman and agency founder Libby Howard.

These practical, half-day training workshops are designed to take the fear out of PR reporting and to help in-house teams or individuals to crack their own measurement challenge.

The bootcamps run on a regular basis in Manchester and London and are limited to just seven people per session to ensure a personal approach.

Get ready for measurement month in November and visit our events page to book your place.

Download our free white paper on making sense of PR measurement – full of practical advice and real-life examples.

We can also provide tailored measurement workshops for teams. To find out more, please email measurement@weareic.com.

 

High Resolution Console In Master Control Room - Measure Buttons