COVID-19 update: We’re working remotely and here to help.

Compelling content delivers sales leads

Like many specialist businesses, Wheelabrator’s stories of innovation and imagination are complex and technical. Through a structured content programme, we captured and shared those stories with an international audience – engaging customers and delivering sales leads.

32%
average week-on-week uplift in unique visits to website triggered by newsletter
37%
record click-through-to-open rate (CTOR)
18
direct sales leads for large equipment investments or engineering projects
01

Challenge

03

Results

The Intelligent Conversation team have a unique grasp of our world – and the machines and people in it. They are turning our work into compelling stories and getting them out to the right people. We’re getting specific machine enquiries on the back of stories.

Vanessa Ashworth, VP Marketing Communications

Talk to us about business & industry