Boosting digital engagement through white papers
Global surveillance business Synectics tasked us with developing a content-rich campaign to reflect its specialist knowledge in four key sectors and boost digital engagement. The brief resulted in an online white paper series that fuelled ministerial speeches, became a reference for industry analysts and led to Synectics' most successful direct mail ever.
The white paper series met all our objectives, became the backbone of our broader content plan for a whole year, and provided us with a resource we are still finding new ways to use – from sales collateral to investor relations. It's been a great value campaign that has opened up even greater potential.Fiona Berry, Synectics Marketing Manager