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Boosting digital engagement through white papers

Global surveillance business Synectics tasked us with developing a content-rich campaign to reflect its specialist knowledge in four key sectors and boost digital engagement. The brief resulted in an online white paper series that fuelled ministerial speeches, became a reference for industry analysts and led to Synectics' most successful direct mail ever.

7
white papers produced
33.3%
increase in Twitter Followers
21.4%
increase in LinkedIn Followers
70%
percentage of new visitors to Synectics' website
01

Challenge

03

Results

The white paper series met all our objectives, became the backbone of our broader content plan for a whole year, and provided us with a resource we are still finding new ways to use – from sales collateral to investor relations. It's been a great value campaign that has opened up even greater potential.

Fiona Berry, Synectics Marketing Manager

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