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Driving social change through Facebook

A cost-effective social media campaign that delivered measurable results within a tight timeframe.

350,000
people reached on Facebook
800
new Twitter followers in six weeks

Over 11,000
signatures for e-petition in six weeks
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Challenge

03

Results

This well-planned campaign with measurable results enabled the UKHCA to enter new territory - in both 'hearts and minds' campaigning and, at a technical level, in introducing us to Facebook as a cost-effective channel.

Andrew Heffernan, Membership and Marketing Director at UKHCA

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