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International profile delivers a compelling health message

An international media relations campaign that raised the profile of healthcare app – Miiskin - on several continents and aligned the technology with an important public health message.

289
million opportunities to see globally
37%
of editorial articles included hyperlink to the Miiskin website or campaign landing page
76%
of coverage featured Miiskin quote or a clinical spokesperson.

01

Challenge

03

Results

This was Miiskin's first PR campaign and generated impressive media coverage. The IC team understood our brand positioning and developed an engaging narrative that caught the attention of international journalists.

Jon Friis, Miiskin CEO and Founder

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