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National profile through thought leadership

This was an intelligent campaign that created stand-out in the crowded NHS news agenda. Through original research, we enabled EMIS Group to take ownership of a topical issue and contribute new thinking to the debate.

6.7m
Opportunities to see
33%
Of coverage in tier one target media
75%
Of articles quoted CEO
01

Challenge

03

Results

This was a well-conceived campaign that has delivered a lasting impact. It not only generated headlines but also supported the Group’s commercial aims by providing us with a strong position on an important issue.

Chris Spencer, Emis Group CEO

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