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National profile for a challenger brand

Arden University wanted a programme of PR activity to: challenge perceptions of online learning amongst students and academia; build national profile; and strengthen its reputation as a quality provider of UK university qualifications by distance learning. This education campaign received full marks with impressive coverage from a standing start.

8 in 12 months
National newspapers featured RDI
#PTdegree
RDI Twitter Party trended in the UK

Huffington Post
Regular blogger spot for CEO
01

Challenge

03

Results

It's not just the level of PR profile we've received that has impressed, it's the way in which each element has supported our business objectives. We definitely view the team at Intelligent Conversation as strategic consultants – what they do is PR, plus

Dr Philip Hallam, CEO of Arden University

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