Delivering behaviour change at a hyper-local level
This was a pilot programme for United Utilities to test the impact of a hyper-local campaign on problem behaviour - flushing and pouring the wrong things down the drain. It delivered exceptional results: sewer surveys conducted before and after the campaign showed there had been a 90% reduction in the flushing of wet wipes.
“This campaign delivered exceptional results and showed the power of a hyper-local approach, working closely with a local community, to deliver measurable behaviour change. We’re now looking to adopt a similar approach in another problem area.”Helen Roberts, Marketing Co-ordinator, United Utilities.