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Met Magazine: A masterclass in brand journalism

Manchester Metropolitan University's Met Magazine uses stories of success to encourage more people to become ambassadors and advocates. We worked with MMU to help unlock PR benefits through brand storytelling, ensuring Met Magazine, reaches its full potential as a marketing tool. This was recognised by the CIPR NW in 2017 as it secured the Gold award for Best Publication.

32%
of readers recommended MMU to a potential student or family member
28%
looked at postgraduate courses
32%
visited the university's website
71%
of alumni said receiving it strengthens their connection with MMU
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Challenge

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Results

The magazine is fantastic and has been extremely well received. It provides us with a significant return on investment in terms of incredibly positive PR and sentiment towards the University. It is one of the very best magazines of its type that I have ever experienced in the Higher Education sector. I feel proud to be associated with it.

Professor Malcolm Press, Vice-Chancellor of Manchester Metropolitan University

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