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Raising awareness among GPs

This innovative campaign used digital and social media to communicate directly with a hard-to-reach audience – family doctors. Brand awareness of Pharmacy2U rose 10% in a year.

10%
Increase in brand awareness in 12 months
4,117
Unique users visited the dedicated microsite

Jenny Mellenchip discusses the Pharmacy2U Repeat Prescription Service

67%
Above target for campaign user views on the microsite
01

Challenge

03

Results

This was a bold campaign that took us into new territory. The results exceeded our expectations.

Julian Harrison, Commercial Director, Pharmacy2U

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