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Public safety campaign

Swimming in reservoirs can kill – this was the serious public safety message behind this imaginative but hard-working campaign. In just two months, we gained the support of 50 frontline organisations for United Utilities’ campaign – through them, reaching young people across the North West.

15k
Young people reached
3.4m
Opportunities to see/hear campaign messages

It's not a game - The chilling facts about swimming in reservoirs.

88%
Of coverage linked to United Utilities video
01

Challenge

03

Results

We knew the video was good enough to engage young people but we needed help to get it out to them. Gaining the support of the emergency services and other partners was essential. Intelligent Conversation did an exceptional job.

Rose Francis, Campaign Manager, United Utilities

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