Business & industry
Boosting digital engagement through white papers
Global surveillance business Synectics tasked us with developing a content-rich campaign to reflect its specialist knowledge in four key sectors and boost digital engagement. The brief resulted in an online white paper series that fuelled ministerial speeches, became a reference for industry analysts and led to Synectics' most successful direct mail ever.
Compelling content delivers sales leads
Like many specialist businesses, Wheelabrator’s stories of innovation and imagination are complex and technical. Through a structured content programme, we captured and shared those stories with an international audience – engaging customers and delivering sales leads.