Public information & consumer
Delivering behaviour change at a hyper-local level
This was a pilot programme for United Utilities to test the impact of a hyper-local campaign on problem behaviour - flushing and pouring the wrong things down the drain. It delivered exceptional results: sewer surveys conducted before and after the campaign showed there had been a 90% reduction in the flushing of wet wipes.
Kick-starting the affordability discussion in the North West
Out of the top 100 most deprived areas in the UK, 48 are located in the North West. Many of United Utilities' customers are in debt or struggling to make ends meet. These individuals want to pay their way, but without the right help end up falling behind on bills and getting into greater difficulty.
Met Magazine: A masterclass in brand journalism
Manchester Metropolitan University's Met Magazine uses stories of success to encourage more people to become ambassadors and advocates. We worked with MMU to help unlock PR benefits through brand storytelling, ensuring Met Magazine, reaches its full potential as a marketing tool. This was recognised by the CIPR NW in 2017 as it secured the Gold award for Best Publication.
Public safety campaign
Swimming in reservoirs can kill – this was the serious public safety message behind this imaginative but hard-working campaign. In just two months, we gained the support of 50 frontline organisations for United Utilities’ campaign – through them, reaching young people across the North West.
National profile for a challenger brand
Arden University wanted a programme of PR activity to: challenge perceptions of online learning amongst students and academia; build national profile; and strengthen its reputation as a quality provider of UK university qualifications by distance learning. This education campaign received full marks with impressive coverage from a standing start.