Your measurement questions answered

Free measurement surgery: Thursday 26 November 2020

Measurement is a tough topic – and given the huge challenges of 2020 comms professionals could be forgiven for not having the headspace to take it on.

But with budgets and teams under pressure, it’s more important than ever to be able to demonstrate the value and impact of your work.

We’ve organised a free measurement surgery on Thursday 26 November 12pm-12.45pm to give you some short, sharp, practical help for now – and to help get you set for 2021.

It’s part of our contribution to AMEC measurement month 2020 – a global drive to upskill comms teams and better prove the value of the work we all do. AMEC is the International Association for the Measurement and Evaluation of Communication and IC has been an agency member for several years now.

Book your place

The virtual session will be hosted by IC founder Libby Howard and measurement associate Steph Bridgeman, who will talk you through the basics of good measurement and answer your questions.

It will cover:

  • Why measurement matters now more than ever
  • Common challenges and how to overcome them
  • Practical tips for measuring on a budget
  • Your questions answered

It’s free to attend and all are welcome, so feel free to pass the details on.

To book your place, click here.

We look forward to seeing you!

* Read Jon’s full article on the AMEC website here.