Double gold for communications that make a difference

Our latest award wins show how we are delivering work that makes a measurable impact

It’s a founding principle of Intelligent Conversation that we want our work to make a difference for our clients.

That’s why we were especially delighted to win two new awards that recognise the exceptional results we have delivered.

Last week, myself and Lizzie were in Prague for the 2019 AMEC awards for the effectiveness of communication.  These are the only international awards to recognise measurement of the impact of PR and communications work and they are hotly contested (a total of 52 organisations from 22 countries were shortlisted).

Successful behaviour change campaign

We were thrilled to be awarded the only gold in our category: Most effective planning, research and evaluation of communications in the public and not-for-profit sectors.  It was for a behaviour change campaign developed with United Utilities to reduce the flushing of wet wipes and stop flooding in a North West community.

If we do say it ourselves, the results were impressive: sewer surveys before and after the six-month public education and awareness campaign showed there had been a 90%  reduction in the flushing of wet wipes.

Delivering leads and sales  

On the same night, but over in Manchester, Kate, Rachel and some of the marketing team at the Alliance Manchester Business School attended the 2019 Prolific North awards.  Our joint campaign to help employers understand how they can use the Apprenticeship Levy to train senior leaders won the Best Business to Business PR category.

Alongside pay per click advertising, the campaign achieved over 3,000 visits to the specific Apprenticeship Levy landing page and generated over 550 leads with over 100 specific enquiries for the July 2019 open cohorts within the first three months of the campaign.

You can find out more about the two winning campaigns on our case studies page here.