Team IC joins forces with 438 Marketing on Carers Trust campaign

We’ve joined forces with Knutsford-based 438 Marketing to deliver a national campaign for the charity Carers Trust, which supports the UK’s 7 million unpaid carers.

Working together with 438 Marketing, we’ll be delivering a fully integrated digital, social, PR and marketing campaign to raise awareness of the charity’s annual Britain’s Best Breakfast event and encourage participation and donations.

Taking place in October and now in its third year, Britain’s Best Breakfast encourages employers and individuals to host fundraising breakfasts to support the charity’s work.

Our joint marketing campaign will run over six months and is designed to breathe new life into the initiative, including a refreshed website, a new mascot – Bert the good egg – and the event’s biggest ever social media advertising campaign.

“After two successful years, for 2016 we wanted agency partners to help us take Britain’s Best Breakfast to the next leve,” says Luen Thompson, Director of Marketing & Communications for Carers Trust. “It was important to us that the marketing campaign was fully integrated and we were impressed with the approach offered by 438 Marketing and Intelligent Conversation.”

“This is a light-hearted campaign with a serious message; three out of five of us will become unpaid carers at some point in our lives,” adds Ian Sykes of 438 Marketing.

As firm believers in the power of integrated communications, it’s been great to plan and deliver this campaign together with 438 Marketing. Carers Trust works with and for the UK’s 7 million unpaid carers. They work to improve support, services and recognition for anyone who cares for a friend or family member.

We’re looking forward to the rest of the campaign and to hosting our own ‘Best Breakfast’ in October. Make sure you join us!

Britain’s Best Breakfast will be held on 10-16 October 2016. For more information about the campaign and how you can get involved, visit: