How do you demonstrate the business value of PR?

IC launches measurement white paper and new training workshops

Today marks the start of AMEC* international measurement month – but are you up to the challenge?

Demonstrating the business impact of PR is one of the toughest issues for our profession – and it’s one that IC has been grappling with since the very start of the business in 2009.

Scroll forward to 2019 and research shows the industry still has some way to go before we can confidently say we’ve cracked measurement. In the 2019 PRCA Census, 26 per cent of PR practitioners said they did nothing to measure the impact of their work.

It’s perhaps no surprise then that a different survey (conducted by Censuswide for the PR reporting provider Releasd) – shows that 40 per cent of senior business executives don’t believe PR delivers value.

Join our Measurement Bootcamps

We’re here to help. After 10 years helping our team and our clients to crack measurement, we have learned some valuable practical lessons about how to set strategic goals and demonstrate business value.

Working with our new associate Steph Bridgeman – a leading independent expert on measurement and an AMEC member – we have developed a new Measurement Bootcamp training workshop.

The bootcamps are intensive small group sessions designed to take the fear out of PR measurement and equip people with the practical skills and knowledge to get started – or to improve their approach to better meet their organisation’s needs. You can find out more here.

Download our free white paper

Steph and I have also co-written a new white paper called Making Sense of PR Measurement. It’s a free practical guide with lots of useful information, tips and real-life examples. Download it here and get started for measurement month 2019.

*the international Association for the Measurement and Evaluation of Communication