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Met Magazine: A lesson in brand journalism from Manchester Metropolitan University

Intelligent Conversation’s content team is delighted to have supported Manchester Metropolitan University’s in-house press office in producing the Spring/Summer 2017 edition of Met Magazine.

Intelligent Conversation’s content team is delighted to have supported Manchester Metropolitan University’s in-house press office in producing the Spring/Summer 2017 edition of Met Magazine.

With a Game Of Thrones cover, the Spring/Summer 2017 edition of Met Magazine features articles that would be the envy of many mass circulation paid-for titles.

Met Magazine’s cover star is former Manchester Metropolitan student John Bradley – part of a package of interviews with an arts and culture theme. The actor plays Samwell Tarly in what has become the most popular TV programme on the planet.

Met Magazine’s cover star is actor John Bradley

Other interviewees include the celebrated designer Thomas Heatherwick. There are also interviews with three of the hottest poets in the country – Adam O’Riordan, Helen Mort, Andrew McMillan – all of whom are on the teaching staff of the Manchester Writing School.

The 68-page, high quality print publication is distributed to friends and supporters of Manchester Metropolitan University to highlight the amazing work being done on campus and beyond, demonstrating both academic innovation and ties to the broader Greater Manchester community.

The magazine is editorial in its approach and represents a masterclass in brand journalism – tapping a rich vein of academic achievement to sell the virtues of a world-class institution through lively features, news and opinion articles.

Met Magazine was designed by Manchester Metropolitan University’s Deputy Design Studio Manager Steve Kelly, edited by Ian Christon, Head of Media and Corporate Communications, and written by the in-house press team with assistance from Intelligent Conversation.

Intelligent Conversation’s Head of Content Simon Donohue worked alongside Senior Consultants Natalie Lanyon and Kam Arkinstall to assist the in-house communications team in editorial planning and strategy, feature writing, editorial design consultancy and proofreading.

Intelligent Conversation also assisted Manchester Metropolitan with the Autumn/Winter 2016 edition of Met Magazine.

The IC content team supports clients with a wide range of strategic multimedia content for PR, brand journalism and content marketing purposes.

Other recent healthcare content projects include a customer magazine for online pharmacy Pharmacy2U and an authored content outreach campaign which delivered 51 million opportunities to see (OTS) across 134 authoritative national and regional publications in March 2017.

Met Magazine can be picked up on campus and is also available in key locations across the city. You can also read a digital version of the magazine here.

Call Simon Donohue on 0161 694 3978 if you’d like to discuss a brand journalism or content outreach project.