IC helps to inspire the next generation

In our last blog of 2017, agency MD Libby Howard explains why IC’s Christmas gift is to support an inspirational local campaign.

As we sign off for Christmas and prepare to enjoy the festivities, we are delighted to announce that – for the second year running – IC has made a significant donation to a local campaign that is transforming young people’s lives.

As in 2016, instead of sending out Christmas gifts to our clients and contacts, we are donating £2,000 to Manchester Metropolitan University’s First Generation campaign.  It’s enough to fund a place for one student on this important scheme, which aims to raise aspirations and encourage more young people into higher education.

The First Generation campaign was launched in 2016.  Its goal is to support 50 young people a year into and through a university education – raising a grand total of £1million by 2020.

Priorities for support are young people living in low higher education participation areas of Greater Manchester, along with those leaving care and those who are estranged from their parents.

Students who are accepted onto the programme are given:

  • A peer, academic and professional mentor
  • Work experience
  • Residential opportunities
  • Financial support in the shape of a £1,000 scholarship

Among those currently benefiting from the programme are: Shuab Gamote, who dreams of a career in global marketing; Firzah Ali, who is hoping to pursue a Psychology degree; and Ardwick-based Julan Walters, a young entrepreneur who wants to study business or economics.

Julan said: “I know that university will help me get on in life and make me independent.  I’ll be more advanced in my own life than my parents were at my age and that’s a fantastic opportunity.”

Our decision to continue to support First Generation has been enthusiastically supported by our whole team and warmly welcomed by our clients.  It’s a great feeling to be part of something bigger and to give something back to the city where we work.

We wish all of our clients, suppliers, friends and families a very happy Christmas and a peaceful New Year.